I have been chomping at the bit to share this project with you. Before I launch in with all the juicy details, let me just say that if you are thinking about selling and know that you have a little fixing up to do beforehand, read on! This process is the one you want to follow.
This seller came to me, through her Agent, last fall. She knew she was not planning to sell until this Spring, but she wanted to re-fresh the home a bit first so that she could compete with the updated homes in her area. I LOVE that she had the foresight to start early. It gave her time to establish a task calendar, get the extra help that she needed and allow for hiccups and delays. Smart.
We started with a Staging Consultation, spending about 3 hours going through the entire interior and exterior of the home and coming up with a plan for everything that needed to be put on the to-do list. Her house is inhabited by more than just her...also her father, son, a dog and a cat...so we knew we needed to start with editing and pre-packing so that we could make room for the updates. While this 80's cottage had great bones and gorgeous wood floors, the kitchen and baths needed a facelift and most of the house needed to be lightened up and cleared out so buyers would be able to see all the great features.
Once pre-packing was under way, I put together a complete list of every item that I recommended for her home. This included new countertops for the kitchen and flooring for the kitchen and baths. I worked with my account rep at ProSource to find high quality, but affordable options for her home that would deliver a strong ROI. This home is moderately valued, so we didn't want to overspend on premium products.
I also made mood boards for her so she could see how all of the pieces would work together. Her time was scarce, so I assisted her with ordering everything online and having it delivered to her house. All she had to do was schedule the installers.
For the kitchen, we elected to paint out the walls (SW Repose Grey) and wood cabinets (SW Pure White), add granite that looks like a more expensive quartz (Luna Pearl) and install water-resistant Core-Tec luxury vinyl tile that looks like ceramic tile, clicks in place and installs directly over the existing sheet vinyl (no thinset or grout!). She was planning to buy new appliances anyway, so with the addition of some inexpensive, but stylish, lighting, the room was completely transformed. A new buyer can come in and simply customize to their taste with some window treatments and accessories.
In order to maximize first impressions, I knew that it was important to make the front two rooms, the living and dining, light, open and spacious. After alot of pre-packing, fresh Sherwin Williams Repose Grey paint and new dining room lighting, some impactful staging established the tone for the rest of the home. All of the furnishings are the owners and she rented artwork and accessories from my inventory. The dining side-by-side shots are above. I love how these rooms turned out!
All 3 bathrooms received Sherwin Williams Pure White on the cabinets, Sea Salt on the walls, the same Core-Tec luxury vinyl tile on the floors, new lighting, mirrors, faucets, shower curtains and towel racks. They are all adorably industrial-farmhouse chic.
This project was long-term, but the overall re-design was transformative. Every item was carefully chosen to blend with the cottage design of the house and to be extremely cost-effective and high-return.
I'm thrilled that this home sold so quickly (in the 1st weekend!) and I am so thankful for the time and trust that the owner allowed me during this process!
This area is designed to house a treasure trove of helpful information. I'll include timely staging and decor tips, and industry data that will help sell houses!